Social media has a major influence on the success or failure of your business. Not only are sites like Facebook, Twitter, and LinkedIn a way to define your brand and make your business stand out, they also allow you to reach a wider audience and numerous potential customers. But as a small business owner, who has the time to manage and execute media pages on all these sites?
We have found that the key to running a successful business is in automation. Here are four must-have social media apps for business that will save you a ton of time.
Social media is highly visual, so having a way to make perfectly sized social media and blog images is a must. Canva is user friendly and provides template layouts for you to choose from.
Following up with your audience is extremely important to your bottom line. MailChimp allows you to automate your email campaigns for free.
Everyone needs some help when it comes to keeping up with their social media pages. CoSchedule integrates with WordPress so you can schedule your blog posts and social media posts at the same time. We love the extra time you end up having by using this site.
Tracking your business’s digital performance is another key to success. Google Analytics allows you to see your monthly website traffic, your best performing website pages and even your referral traffic (i.e., how people are hearing about your business). Once you have an idea where your traffic is coming from, you can put more effort into that outlet.